What are the requirements of a good video?

Determine how many minutes of finished video you want. This determines how many hours of shooting you will need. The rule of thumb is that 1-2 hours of raw footage will net you 1 minute of material. Most directors of film want to shoot either half day (4 hours) or full day (8 hours). Always use a 2 person crew. Audio should be Brodacast quality and video and lighting need to be top notch. 2 cameras are much more costly and not needed. Do not go with HD the web cannot handle it well and it is very costly to store and stream. It is important to have a precall to list the questions and have a good idea of the answers you are looking for. The field producers can craft the questions if we have a precall. Use a MAC computer using FinalCutPro for editing. Interview questions and timecodes, always get the timecode when you start a new line of questions and end a section. Also get timecodes for b-roll. It takes 1-2 hours of editing for a 1 minut video. Several providers who will support the host and sreaming of video Brightcoven, Maven and Feedroom are the largest YouTube is moving that direction but is not there yet. Finished videos should be saved in the .mov format similiar to the mpeg-4 (open) or the .wmv (windows) format the clips need to be uploaded in the player software BrightCover offers 7 different players and includes all of the SEO and SEM capabilites and hosting and streaming. If you go with a custom player you will need to put the content on a CDN like Akamai or Limelight which is also a additional cost. Load the clips to your software name them, or load a thumbnail and integrate them into a player publish the code and give that to the webprogramer to integrate into the page. 3rd party uploads there are many free services tubemogal or tubehunter. Reporting is by views clips and sites this can be exported to excel and e-mailed out to customers.