DuPage County Divorce Attorneys Websites. Online Video Concepts has released the following DuPage County Divorce Lawyer websites or has optimized them for the web. Check out our results.
www.stglawfirm.com
www.family-law-illinois.com
www.klgmlaw.com
www.oakbrooklaw.com
www.genevafamilylaw.com
www.wheatondivorce.com
www.andersonandassociatespc.com
www.illinoisdivorcetips.com
www.lincolnlawgroup.com
www.peschlawoffice.com
www.jackowieclaw.com
Call us today and let us show you how to move to the top of the search engines.
Visit our website at http://www.onlinevideoconcepts.com
Monday, August 31, 2009
Chicago Attorney Videos and Website Client Testimonials
Read what Greg Wildman's clients at Online Video Concepts, LLC have to say.
I have put Greg in charge of virtually all of my internet and website marketing, from video to website management to advertising. I recommend Greg to anyone who wants to make more money!” November 26, 2008 - Don Ramsell
- Ramsell & Associates
--------------------------------------------------------------------------------
"Dear Greg:
I am extremely pleased with the increase in traffic and revenue since you took control of my online marketing campaign! The number of times I am appearing on the first page of Google due to your efforts is unbelievable (6 out of the 10 listings for ‘Wheaton dui attorney’ alone). Please accept this letter as an expression of extreme gratitude for all of your efforts. I also have no objection to you sharing this letter with potential clients, so long as none of them are thinking about competing against me!
Sincerely,
1800DIALDUI
Donald J. Ramsell
p.s. I should have listened to you 6 months ago when you told me how effective online videos would be.
--------------------------------------------------------------------------------
"I could not be happier with Greg Wildman and his staff. I made the switch from another legal vendor to his company and not only is the price more reasonable, but the customer service, product, and results are phenomenal! I would recommend Greg to to anyone.
Kerrisa Chelkowski
Law Office of Kerrisa Chelkowski
--------------------------------------------------------------------------------
“Greg rocks! I trust him with my web marketing. He has demonstrated a strong commitment to promoting my business. He is always professional and has given me superb results at a great price. He really cares about his clients' success.” November 28, 2008 - Kathryn Harry
- Law Office of Kathryn L. Harry & Associates
--------------------------------------------------------------------------------
Dear Greg:
I am writing you to express my accolades concerning the firm's long time representative, Greg Wildman. Greg has worked with our company for many years - perhaps as many as 15. During that time, he has found a way to use the right amount of ingenuity, humor, pressure, kindness and business knowledge to convince me of the best products to purchase to assist our company with its marketing, as well as to promote educational and research tools to assist our attorneys with their practice.
I tend to be extremely "sales adverse". However, no matter what product he is selling, Greg finds a way to make me comfortable with the thought that he does not want to waste my time or his. He has learned our companies culture, and he watches out for our interests. He works with me when he thinks he has a product that is truely something we would be interested in. And e is usually right in his critique of the situation.
Greg's assistance with creating our website was invaluable to me. One of the the best things he did was to convince me that it was not that difficult to do, and he would be available to assist me throughout the process. He was true to his word, and we now have a website that, as a small law firm, we can be truly be proud of.
Greg as tat wonderful trait, missing in so many saleman, of knowing when to push a little more and when he should back off. I believe this trait comes from a talent for understanding people that many sales people lack. Greg knows when I mean no, and he can try be again at a better time.
Greg has always sown tremendous follow up with his sales. He never makes the sale and leaves you standing. He pursues the situation to be certain you are getting what you paid for and that you are pleased with the product. Also, Greg is dependable. If he says he will do something, he will do it. No funny business, no twisting the deal slightly after it's been approved. I always come away knowing exactly what I purchased and the terms and conditions under which I purchased it. I may not always be appy about it, but I always feel I was treated fairly and given the best product offered for the best price available.
If I can ever be of assistance in answering any question about Greg, I would be happy to speak with anyone.
Sincerely,
Susan C. Rolewick
Office Administrator Rolewick & Gutzke, P.C.
Visit our website at http://www.onlinevideoconcepts.com
I have put Greg in charge of virtually all of my internet and website marketing, from video to website management to advertising. I recommend Greg to anyone who wants to make more money!” November 26, 2008 - Don Ramsell
- Ramsell & Associates
--------------------------------------------------------------------------------
"Dear Greg:
I am extremely pleased with the increase in traffic and revenue since you took control of my online marketing campaign! The number of times I am appearing on the first page of Google due to your efforts is unbelievable (6 out of the 10 listings for ‘Wheaton dui attorney’ alone). Please accept this letter as an expression of extreme gratitude for all of your efforts. I also have no objection to you sharing this letter with potential clients, so long as none of them are thinking about competing against me!
Sincerely,
1800DIALDUI
Donald J. Ramsell
p.s. I should have listened to you 6 months ago when you told me how effective online videos would be.
--------------------------------------------------------------------------------
"I could not be happier with Greg Wildman and his staff. I made the switch from another legal vendor to his company and not only is the price more reasonable, but the customer service, product, and results are phenomenal! I would recommend Greg to to anyone.
Kerrisa Chelkowski
Law Office of Kerrisa Chelkowski
--------------------------------------------------------------------------------
“Greg rocks! I trust him with my web marketing. He has demonstrated a strong commitment to promoting my business. He is always professional and has given me superb results at a great price. He really cares about his clients' success.” November 28, 2008 - Kathryn Harry
- Law Office of Kathryn L. Harry & Associates
--------------------------------------------------------------------------------
Dear Greg:
I am writing you to express my accolades concerning the firm's long time representative, Greg Wildman. Greg has worked with our company for many years - perhaps as many as 15. During that time, he has found a way to use the right amount of ingenuity, humor, pressure, kindness and business knowledge to convince me of the best products to purchase to assist our company with its marketing, as well as to promote educational and research tools to assist our attorneys with their practice.
I tend to be extremely "sales adverse". However, no matter what product he is selling, Greg finds a way to make me comfortable with the thought that he does not want to waste my time or his. He has learned our companies culture, and he watches out for our interests. He works with me when he thinks he has a product that is truely something we would be interested in. And e is usually right in his critique of the situation.
Greg's assistance with creating our website was invaluable to me. One of the the best things he did was to convince me that it was not that difficult to do, and he would be available to assist me throughout the process. He was true to his word, and we now have a website that, as a small law firm, we can be truly be proud of.
Greg as tat wonderful trait, missing in so many saleman, of knowing when to push a little more and when he should back off. I believe this trait comes from a talent for understanding people that many sales people lack. Greg knows when I mean no, and he can try be again at a better time.
Greg has always sown tremendous follow up with his sales. He never makes the sale and leaves you standing. He pursues the situation to be certain you are getting what you paid for and that you are pleased with the product. Also, Greg is dependable. If he says he will do something, he will do it. No funny business, no twisting the deal slightly after it's been approved. I always come away knowing exactly what I purchased and the terms and conditions under which I purchased it. I may not always be appy about it, but I always feel I was treated fairly and given the best product offered for the best price available.
If I can ever be of assistance in answering any question about Greg, I would be happy to speak with anyone.
Sincerely,
Susan C. Rolewick
Office Administrator Rolewick & Gutzke, P.C.
Visit our website at http://www.onlinevideoconcepts.com
Sunday, August 30, 2009
Fred Spitzzeri runs for DuPage County Circuit Judge
Visit our website at http://www.onlinevideoconcepts.com
Involvement in the Republican Party
Fred was first appointed as a precinct committeeman in the Naperville Township Republican Organization over ten years ago. Soon thereafter, Fred became Chairman of the Ways and Means Committee. As Chair of this committee, Fred successfully oversaw fundraising activities for NTRO for five years, raising approximately $100,000.00 for Republican Party candidates and causes. Recognizing his leadership skills, Fred’s fellow committeemen subsequently elected him as Recording Secretary, Vice Chairman and eventually Chairman of NTRO from 2006 to 2008. During this time, Fred also sat on the Executive Committee of the DuPage County Republican Party, serving along with Senator Kirk Dillard and Senator Dan Cronin.
In 2002, Fred was appointed by the Naperville Township Board as a Township Trustee. Since then, voters have twice re-elected Fred as a Township Trustee by wide margins over his opponents. During his tenure, Fred has used his knowledge and skills as an attorney and small business owner to streamline meetings and to reduce the tax rate for the citizens. He is a fiscal conservative.
Fred has also introduced new programs such as “Flag Day” to honor our country and “Local Government Week” to promote openness and transparency in government.
Fred helped draft the Township Ethics Ordinance and has served as its unpaid Ethics Advisor since its inception.
Return to Top of Page
Community Activities
Fred first moved to Naperville almost 20 years ago. He has been actively engaged in the community ever since, serving as a Little League coach and sponsor, alumnus of the Naperville Citizens Police Academy, member of the Chamber of Commerce and Adjunct Professor at North Central College (NCC). At NCC, Fred teaches a class called “Conflict Resolution” in the Leadership Ethics and Values Division. The class, offered at both the undergraduate and graduate levels, focuses on generating problem solving strategies to resolve disputes.
Return to Top of Page
Academic Background
Fred graduated from DePaul University with an undergraduate degree in psychology “With Highest Honors”. While an undergraduate, Fred was a member of several honor societies, enjoyed intramural sports and was Chapter President of his fraternity, Alpha Phi Delta.
Following graduation, Fred obtained a Master’s Degree in Clinical Psychology from DePaul University and worked with special education students for several years in a suburban school district.
Fred attended Loyola University School of Law at night while working for the school district during the day to support his family. Notwithstanding his heavy workload, Fred excelled in law school, serving as Captain of both the National Trial Practice Team and Chicago Bar Association Moot Court Team and winning the Seventh Circuit (Midwestern) Championship of the ABA’s Client Counseling Competition. Fred graduated law school “Cum Laude” (with honors) and received the Loyola University Leadership and Service Award.
Return to Top of Page
Legal Experience
-Early Career
Upon graduation from Loyola University’s Law School in the top 10% of his class, Fred accepted a position with a prestigious law firm located in the Civic Opera Building in Downtown Chicago. There, Fred honed his courtroom skills litigating cases with and against some of the finest lawyers in the Chicagoland area. Fred developed considerable courtroom expertise representing insurance companies and their insured’s business owners in a wide variety of complex civil litigation in both State and Federal Court.
-Later Career
In 1993, Fred left the firm and opened his own office in DuPage County. During this time, he became an active member of the DuPage County Bar Association, serving as Chair of the Civil Practice Committee and the Judiciary Committee, among others, sitting on its Board of Directors and eventually serving as President of the DCBA in 2007-08.
In 1989, the DuPage County court system adopted a mandatory arbitration program in the Civil Law Division. The Chief Judge hand-picked Fred and a number of other local attorneys to serve as the initial group of certified arbitrators for the program. With 20 years of experience as a certified arbitrator, Fred is one of the more experienced arbitrators in the State of Illinois and estimates that he has arbitrated over 500 cases during this time. He is one of the co-authors of the “Arbitrators Handbook” used in the 18th Judicial Circuit, DuPage County, Illinois.
Fred is also a certified mediator. He has successfully mediated over 90% of the cases which he has handled in this regard.
At one time, Fred served as a prosecutor for the Illinois Secretary of State’s office. He helped to keep our streets safe by prosecuting drunk drivers and keeping them off the road. His success earned him a promotion to Hearing Officer, adjudicating administrative hearings involving persons whose driver’s licenses had been revoked. Fred has also served as an Administrative Law Judge for the Illinois State Board of Education resolving disputes between special education students and their school districts.
Fred is admitted to practice before both the Illinois Supreme Court and United States Supreme Court.
Fred is currently a sole practitioner in Naperville, Illinois concentrating in civil practice.
Involvement in the Republican Party
Fred was first appointed as a precinct committeeman in the Naperville Township Republican Organization over ten years ago. Soon thereafter, Fred became Chairman of the Ways and Means Committee. As Chair of this committee, Fred successfully oversaw fundraising activities for NTRO for five years, raising approximately $100,000.00 for Republican Party candidates and causes. Recognizing his leadership skills, Fred’s fellow committeemen subsequently elected him as Recording Secretary, Vice Chairman and eventually Chairman of NTRO from 2006 to 2008. During this time, Fred also sat on the Executive Committee of the DuPage County Republican Party, serving along with Senator Kirk Dillard and Senator Dan Cronin.
In 2002, Fred was appointed by the Naperville Township Board as a Township Trustee. Since then, voters have twice re-elected Fred as a Township Trustee by wide margins over his opponents. During his tenure, Fred has used his knowledge and skills as an attorney and small business owner to streamline meetings and to reduce the tax rate for the citizens. He is a fiscal conservative.
Fred has also introduced new programs such as “Flag Day” to honor our country and “Local Government Week” to promote openness and transparency in government.
Fred helped draft the Township Ethics Ordinance and has served as its unpaid Ethics Advisor since its inception.
Return to Top of Page
Community Activities
Fred first moved to Naperville almost 20 years ago. He has been actively engaged in the community ever since, serving as a Little League coach and sponsor, alumnus of the Naperville Citizens Police Academy, member of the Chamber of Commerce and Adjunct Professor at North Central College (NCC). At NCC, Fred teaches a class called “Conflict Resolution” in the Leadership Ethics and Values Division. The class, offered at both the undergraduate and graduate levels, focuses on generating problem solving strategies to resolve disputes.
Return to Top of Page
Academic Background
Fred graduated from DePaul University with an undergraduate degree in psychology “With Highest Honors”. While an undergraduate, Fred was a member of several honor societies, enjoyed intramural sports and was Chapter President of his fraternity, Alpha Phi Delta.
Following graduation, Fred obtained a Master’s Degree in Clinical Psychology from DePaul University and worked with special education students for several years in a suburban school district.
Fred attended Loyola University School of Law at night while working for the school district during the day to support his family. Notwithstanding his heavy workload, Fred excelled in law school, serving as Captain of both the National Trial Practice Team and Chicago Bar Association Moot Court Team and winning the Seventh Circuit (Midwestern) Championship of the ABA’s Client Counseling Competition. Fred graduated law school “Cum Laude” (with honors) and received the Loyola University Leadership and Service Award.
Return to Top of Page
Legal Experience
-Early Career
Upon graduation from Loyola University’s Law School in the top 10% of his class, Fred accepted a position with a prestigious law firm located in the Civic Opera Building in Downtown Chicago. There, Fred honed his courtroom skills litigating cases with and against some of the finest lawyers in the Chicagoland area. Fred developed considerable courtroom expertise representing insurance companies and their insured’s business owners in a wide variety of complex civil litigation in both State and Federal Court.
-Later Career
In 1993, Fred left the firm and opened his own office in DuPage County. During this time, he became an active member of the DuPage County Bar Association, serving as Chair of the Civil Practice Committee and the Judiciary Committee, among others, sitting on its Board of Directors and eventually serving as President of the DCBA in 2007-08.
In 1989, the DuPage County court system adopted a mandatory arbitration program in the Civil Law Division. The Chief Judge hand-picked Fred and a number of other local attorneys to serve as the initial group of certified arbitrators for the program. With 20 years of experience as a certified arbitrator, Fred is one of the more experienced arbitrators in the State of Illinois and estimates that he has arbitrated over 500 cases during this time. He is one of the co-authors of the “Arbitrators Handbook” used in the 18th Judicial Circuit, DuPage County, Illinois.
Fred is also a certified mediator. He has successfully mediated over 90% of the cases which he has handled in this regard.
At one time, Fred served as a prosecutor for the Illinois Secretary of State’s office. He helped to keep our streets safe by prosecuting drunk drivers and keeping them off the road. His success earned him a promotion to Hearing Officer, adjudicating administrative hearings involving persons whose driver’s licenses had been revoked. Fred has also served as an Administrative Law Judge for the Illinois State Board of Education resolving disputes between special education students and their school districts.
Fred is admitted to practice before both the Illinois Supreme Court and United States Supreme Court.
Fred is currently a sole practitioner in Naperville, Illinois concentrating in civil practice.
Knobbe, Laho, Gradishar & Mack Opens Law Firm With Offices in Westmont and Wheaton, Illinois
Visit our website at http://www.onlinevideoconcepts.com
Westmont, DuPage County, IL - August 31, 2009.
The law firm of Knobbe, Laho, Gradishar and Mack, LLC, announces its opening. Led by its four partners, Sharon Knobbe, Rebecca Laho, Frank Gradishar and Maria Tolva Mack, the firm will offer its clients experienced and committed representation in the areas of family law, estate planning, residential real estate and collections. The firm will also handle traffic cases. Between its partners the firm has over 44 years experience representing clients in family law and civil litigation matters. The firm will accept cases in DuPage, Kane, Will and Kendall counties. Their excellent reputations in the legal community combined with the reasonable approaches taken on all cases sets them apart from other firms.
Sharon Knobbe has concentrated her practice for the past 10 years in the area of Family Law. She is currently the Third Vice President of the DuPage County Bar Association and will assume the Presidency in June of 2012. Sharon chaired the Family Law committee of the DCBA from 2007- 2008. She is a Past President of the DuPage Chapter of the Justinian Society of Lawyers. Sharon is also First Vice President of the DuPage Association of Women Lawyers and will take over the Presidency of that organization from her partner Rebecca Laho, in June of 2010.
Rebecca Laho has concentrated her practice in the areas of family law matters, estate planning and residential real estate. In her 8 years of experience she has represented clients in DuPage, Kane, Kendall, Will and Cook Counties. In June of 2009 Rebecca was installed as the President of the DuPage Association of Women Lawyers. In addition to family law, Rebecca has experience representing plaintiffs in personal injury litigation as well as other areas of civil litigation defense.
Frank Gradishar has seven years of litigation experience representing clients in a variety of civil matters. Before concentrating his practice in the family law arena he represented the City of Chicago as a municipal prosecutor. Following that Frank gained civil trial experience as an associate attorney with law firms specializing in insurance litigation. He has tried over 25 cases to verdict in Cook County. He has also practiced criminal law and was general counsel for a real estate developer.
Maria Tolva Mack has 19 years of experience as an attorney. She concentrates her practice in the area of family law and related matters including administrative hearings on behalf of individuals appealing a finding against them by Illinois Department of Children and Family Services. She previously served for three years as outside counsel for DCFS. Maria spent the early years of her career with a large insurance defense law firm where she tried over 75 civil jury cases to verdict in DuPage, Kane, Cook and Will counties. Maria is a Past President of the DuPage Association of Women Lawyers and is the current Treasurer for the Justinian Society of Lawyers – DuPage Chapter. She will assume the presidency of that organization in 2013.
Both Sharon Knobbe and Maria Mack are Adjunct Faculty members at the College of DuPage in Glen Ellyn. They teach a variety of courses in the Paralegal Studies Program including introduction to paralegal studies, family law and legal research & writing.
The partners are supported by four experienced staff members including 2 legal assistants, a receptionist and an office manager. The firm’s principle office is located at 4112 N. Cass Avenue, Westmont Illinois. Phone: 630-852-100. Fax 630-852-1128. Website: www.klgmlaw.com
Westmont, DuPage County, IL - August 31, 2009.
The law firm of Knobbe, Laho, Gradishar and Mack, LLC, announces its opening. Led by its four partners, Sharon Knobbe, Rebecca Laho, Frank Gradishar and Maria Tolva Mack, the firm will offer its clients experienced and committed representation in the areas of family law, estate planning, residential real estate and collections. The firm will also handle traffic cases. Between its partners the firm has over 44 years experience representing clients in family law and civil litigation matters. The firm will accept cases in DuPage, Kane, Will and Kendall counties. Their excellent reputations in the legal community combined with the reasonable approaches taken on all cases sets them apart from other firms.
Sharon Knobbe has concentrated her practice for the past 10 years in the area of Family Law. She is currently the Third Vice President of the DuPage County Bar Association and will assume the Presidency in June of 2012. Sharon chaired the Family Law committee of the DCBA from 2007- 2008. She is a Past President of the DuPage Chapter of the Justinian Society of Lawyers. Sharon is also First Vice President of the DuPage Association of Women Lawyers and will take over the Presidency of that organization from her partner Rebecca Laho, in June of 2010.
Rebecca Laho has concentrated her practice in the areas of family law matters, estate planning and residential real estate. In her 8 years of experience she has represented clients in DuPage, Kane, Kendall, Will and Cook Counties. In June of 2009 Rebecca was installed as the President of the DuPage Association of Women Lawyers. In addition to family law, Rebecca has experience representing plaintiffs in personal injury litigation as well as other areas of civil litigation defense.
Frank Gradishar has seven years of litigation experience representing clients in a variety of civil matters. Before concentrating his practice in the family law arena he represented the City of Chicago as a municipal prosecutor. Following that Frank gained civil trial experience as an associate attorney with law firms specializing in insurance litigation. He has tried over 25 cases to verdict in Cook County. He has also practiced criminal law and was general counsel for a real estate developer.
Maria Tolva Mack has 19 years of experience as an attorney. She concentrates her practice in the area of family law and related matters including administrative hearings on behalf of individuals appealing a finding against them by Illinois Department of Children and Family Services. She previously served for three years as outside counsel for DCFS. Maria spent the early years of her career with a large insurance defense law firm where she tried over 75 civil jury cases to verdict in DuPage, Kane, Cook and Will counties. Maria is a Past President of the DuPage Association of Women Lawyers and is the current Treasurer for the Justinian Society of Lawyers – DuPage Chapter. She will assume the presidency of that organization in 2013.
Both Sharon Knobbe and Maria Mack are Adjunct Faculty members at the College of DuPage in Glen Ellyn. They teach a variety of courses in the Paralegal Studies Program including introduction to paralegal studies, family law and legal research & writing.
The partners are supported by four experienced staff members including 2 legal assistants, a receptionist and an office manager. The firm’s principle office is located at 4112 N. Cass Avenue, Westmont Illinois. Phone: 630-852-100. Fax 630-852-1128. Website: www.klgmlaw.com
Thursday, August 6, 2009
Dupage County Lawyers Websites
Online Video Concepts newest website clients:
www.stglawfirm.com
www.scfmlaw.com
www.family-law-illinois.com
www.mevorahlaw.com
www.mevlaw.com
www.chicagolandfamilylaw.com
Call us today for a quote on a new website or taking over an existing site.
Visit our website at http://www.onlinevideoconcepts.com
www.stglawfirm.com
www.scfmlaw.com
www.family-law-illinois.com
www.mevorahlaw.com
www.mevlaw.com
www.chicagolandfamilylaw.com
Call us today for a quote on a new website or taking over an existing site.
Visit our website at http://www.onlinevideoconcepts.com
Why Chicago Attorney Videos
The Great Video SEO Frontier
As people get more accustomed to seeing videos in their first page of Google search results, the range of marketing possibilities grows wider
By Liz Gannes
While efforts to get Web sites onto the top page of Google's (GOOG) search results have spawned an entire industry, people are only starting to seriously consider the value of video optimization for search.
Google's "Universal Search" feature—which incorporates results from news sites, videos and maps right into the body of a search results page—was introduced in May 2007, but already one-fourth of U.S. Google searches (and more in other parts of the world) return videos in the results, according to a study by Nate Elliott, now with Forrester Research (FORR).
Video's Better Odds
Videos are 53 times more likely to appear on the first page of search results than text pages, Elliott found. Under the catchy headline "The Easiest Way to a First-Page Ranking on Google," he blogged about some of the math behind that number. The study looked at 40 of the most popular keywords, and found:
"On the keywords for which Google offers video results, we found an average of 16,000 videos vying to appear on results pages containing an average of 1.5 video results—giving each video about an 11,000-to-1 chance of making it onto the first page of results. By comparison, there were an average of 4.7 million text pages competing for a place on results pages with an average of just 9.4 text results—giving each text page about a 500,000-to-1 chance of appearing on the first page of results."
The simplest reason for this finding is that there are far fewer videos than Web pages. But it's worth considering that U.S. video views have (as expected) surpassed searches—there were 12.7 billion video views in November 2008 and 12.3 billion searches.
A Primary Marketing Focus in '09
These developments are old enough to already support multiple video SEO companies, among them Vmatrix and EveryZing, with services ranging from video production to creation of keyword-driven video pages based on natural language processing and content analysis.
In a PermissionTV survey of more than 400 executives, 67% said online video would be a primary focus of their 2009 online marketing, with 52% expecting to start or extend online video projects in the second quarter of this year, up from 32% at the time of the study in December.
For his part, Elliott recommends that video marketers optimize keywords by including them in titles, tags, and file names; host their videos on YouTube, which shows up by far most often in Google results; and make sure to add new content, because freshness matters. He pointed out Electronic Arts' integration with YouTube for its game Spore, where users can directly upload game-play videos that are properly tagged automatically, as a successful effort to take over a generic word (though at this point there is only one agricultural-related result on the first "spore" results page, so it wasn't video alone).
No Magic Bullet
Google is quick to point out that getting a video to the top of its results is not that easy. "[M]arketers shouldn't expect video SEO to be some sort of magic bullet," said Matt Cutts, Google software engineer in charge of Web spam, via e-mail. Because video production is expensive and intensive, and watching a video takes time, which may cut down on conversion, it's most appropriate for visual industries and branding efforts, not direct response. Cutts also warned, "[I]f Google believes that users are getting a low-quality search experience, we always reserve the right to change our algorithms, which can include how often we show videos." But by the same measure, those factors would seem to make video less susceptible to spam (my interpretation, not Cutts').
Cutts is right to caution against video as a cure-all. Elliott also warned in a phone interview, "If you're not very good at text-based SEO, then you're going to have trouble with video SEO." But it seems clear that video SEO has the ability to make all sorts of video marketing more valuable. Original branded video content, viral commercials, video analytics, and video search will become more valuable because of how prominent they can be.
Visit our website at http://www.onlinevideoconcepts.com
As people get more accustomed to seeing videos in their first page of Google search results, the range of marketing possibilities grows wider
By Liz Gannes
While efforts to get Web sites onto the top page of Google's (GOOG) search results have spawned an entire industry, people are only starting to seriously consider the value of video optimization for search.
Google's "Universal Search" feature—which incorporates results from news sites, videos and maps right into the body of a search results page—was introduced in May 2007, but already one-fourth of U.S. Google searches (and more in other parts of the world) return videos in the results, according to a study by Nate Elliott, now with Forrester Research (FORR).
Video's Better Odds
Videos are 53 times more likely to appear on the first page of search results than text pages, Elliott found. Under the catchy headline "The Easiest Way to a First-Page Ranking on Google," he blogged about some of the math behind that number. The study looked at 40 of the most popular keywords, and found:
"On the keywords for which Google offers video results, we found an average of 16,000 videos vying to appear on results pages containing an average of 1.5 video results—giving each video about an 11,000-to-1 chance of making it onto the first page of results. By comparison, there were an average of 4.7 million text pages competing for a place on results pages with an average of just 9.4 text results—giving each text page about a 500,000-to-1 chance of appearing on the first page of results."
The simplest reason for this finding is that there are far fewer videos than Web pages. But it's worth considering that U.S. video views have (as expected) surpassed searches—there were 12.7 billion video views in November 2008 and 12.3 billion searches.
A Primary Marketing Focus in '09
These developments are old enough to already support multiple video SEO companies, among them Vmatrix and EveryZing, with services ranging from video production to creation of keyword-driven video pages based on natural language processing and content analysis.
In a PermissionTV survey of more than 400 executives, 67% said online video would be a primary focus of their 2009 online marketing, with 52% expecting to start or extend online video projects in the second quarter of this year, up from 32% at the time of the study in December.
For his part, Elliott recommends that video marketers optimize keywords by including them in titles, tags, and file names; host their videos on YouTube, which shows up by far most often in Google results; and make sure to add new content, because freshness matters. He pointed out Electronic Arts' integration with YouTube for its game Spore, where users can directly upload game-play videos that are properly tagged automatically, as a successful effort to take over a generic word (though at this point there is only one agricultural-related result on the first "spore" results page, so it wasn't video alone).
No Magic Bullet
Google is quick to point out that getting a video to the top of its results is not that easy. "[M]arketers shouldn't expect video SEO to be some sort of magic bullet," said Matt Cutts, Google software engineer in charge of Web spam, via e-mail. Because video production is expensive and intensive, and watching a video takes time, which may cut down on conversion, it's most appropriate for visual industries and branding efforts, not direct response. Cutts also warned, "[I]f Google believes that users are getting a low-quality search experience, we always reserve the right to change our algorithms, which can include how often we show videos." But by the same measure, those factors would seem to make video less susceptible to spam (my interpretation, not Cutts').
Cutts is right to caution against video as a cure-all. Elliott also warned in a phone interview, "If you're not very good at text-based SEO, then you're going to have trouble with video SEO." But it seems clear that video SEO has the ability to make all sorts of video marketing more valuable. Original branded video content, viral commercials, video analytics, and video search will become more valuable because of how prominent they can be.
Visit our website at http://www.onlinevideoconcepts.com
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